International Business Development
INBOUND NORTH AMERICA
Columbus Business Partners streamlines the process of locating operations in North America. Companies use CBP's staff, facilities and experience to establish virtual headquarters in North America. This phased approach drives revenue before making large investments in executive relocations, local staff recruitment, facility purchases/leases and strategic acquisitions.
CBP operates under the principle that every company looking to penetrate North America (or any region) should have: GET LOCAL. By leveraging CBP's staff, local networks and experience, foreign companies gain a better understanding of the nuances of their target markets before making considerable investments into these regions.
Examples of Services for companies moving into the North America from abroad:
Business Development
- Key Account Management
- Sales Channel Development & Management
- OEM Partnership Development
"Virtual" North American Headquarters
- Includes company name, contact details, etc.
- Through use of our facilities and personnel
Typical Service Package Format
- 1Initial Discovery (1 – 3 months)
- Market study, site location recommendations, program development
- 2Incubator Stage (12 – 24 months)
- Utilize CBP facilities and staff for virtual North American headquarters
- Active management by CBP of business development process in North America
- 3Transition Stage (6 – 12 months)
- Companies staff up the own dedicated office/facility
- CBP team members available as contract employees during transition
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(months) - graph showing longest scenario
OUTBOUND NORTH AMERICA
North American companies looking to grow globally often fall into traps that cost time and money when stepping outside their borders. Typical mistakes include:
- Expecting what has been successful in their home market will translate into new business abroad
- Looking at regions (EU, Asia, South America, etc) as monolithic markets
- Expecting the pace of business abroad to match that at home
CBP’s staff has direct experience with international expansion, with management that have lived in foreign countries setting up operations and developing new markets. This experience set – both positive and negative – continues to drive recommendations and programs specifics offered to its clients.
Make sure your international business growth is based on three core fundamentals:
- Realistic expectations
- Understanding your new market(s)
- Utilization of local partners
CBP ensures that all three of these key aspects are at the center of every program is develops and/or delivers for its North American clients looking to expand globally.
Mergers & Acquisitions
Columbus Business Partners is aligned with RLS Associates for all services related to corporate development services including mergers, acquisitions and joint venture development. Foreign companies looking to grow through acquisition or seek investment from North American companies can leverage CBP’s global expertise and the RLS Associates infrastructure and experience as a leading M&A firm with a 25 year track record in the industry.
Please visit RLS Associates at www.rlsassociates.com for more details.
Back to Top ↑Domestic Business Development
While CBP has experience and an emphasis on global business development, it offers services to companies in the USA looking to increase sales, expand market presence
- Sales Management Service
- CBP can evaluate your existing sales process and function as an interim sales management team while implementing new programs that will drive sales, scale with growth targets and transition into a high-performing, dynamic sales team. CBP will recruit and manage new sales channels to augment or replace existing partner organziations.
- Account Management
- CBP can assign account managers to drive growth at existing clients, develop new accounts or manage multiple sales channels in support of key customers. Most CBP Account Management programs are based on success, delivering focused, professional account management professionals at costs models more closely modeled on commissioned-based sales representative firms.
- Executive Coaching
- Does your organization need a fresh perspective to effect cultural change, refresh executive perspective or better align and communication goals with the sales team? CBP works closely with several organizational development firms that deliver a range of executive coaching programs tailored to your specific needs.